A stylized plan for a brightly colored booth in the shape of a cube.
Herbert Bayer, Design for a Multimedia Trade Fair Booth, 1924. Opaque watercolor, charcoal and touches of graphite with collage of cut printed and colored papers on off-white wove paper. Harvard Art Museums/Busch-Reisinger Museum, Gift of the artist, BR48.101. © Artists Rights Society (ARS), New York/VG Bild-Kunst, Bonn. Photo © President and Fellows of Harvard College
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Herbert Bayer, Design for a Multimedia Trade Fair Booth, 1924. Opaque watercolor, charcoal and touches of graphite with collage of cut printed and colored papers on off-white wove paper. Harvard Art Museums/Busch-Reisinger Museum, Gift of the artist, BR48.101. © Artists Rights Society (ARS), New York/VG Bild-Kunst, Bonn. Photo © President and Fellows of Harvard College

A cube shaped building is seen from above and at an angle to show three sides. A small photograph of a man in a suit emerges from a doorway at the lower left corner of the front. Below him, small red arrows indicate exit or entrance on either side of the divided door. A woman’s face is on a large sign on the left side of the cube. The word “Regina” appears three times on and around the cube: on the front emerging from a phonograph horn, along the far edge of the left face, and also from a hole in the roof, in the form of smoke clouds that form the letters.

Identification and Creation

Object Number
BR48.101
People
Herbert Bayer, American (Haag, Austria 1900 - 1985 Santa Barbara, CA)
Title
Design for a Multimedia Trade Fair Booth
Other Titles
Former Title: Design for a Multi-media Building
Classification
Drawings
Work Type
drawing
Date
1924
Culture
German
Persistent Link
https://hvrd.art/o/225751

Physical Descriptions

Medium
Opaque watercolor, charcoal, and touches of graphite with collage of cut printed and colored papers on off-white wove paper
Dimensions
sheet: 54.6 × 46.8 cm (21 1/2 × 18 7/16 in.)
frame: 74 × 58.7 × 2.5 cm (29 1/8 × 23 1/8 × 1 in.)
35.6 × 35.6 × 2.5 cm (14 × 14 × 1 in.)
Inscriptions and Marks
  • label: verso, upper left, typewritten in black ink:

    messe[...]sst [...](e)nen für einen besti(m)[...]n a[...](z).b. zahncreme, innen v(e)[...]an[...]en reklame durch;
    a. film projektion von innen nach aussen
    b. schreieben [sic] mit leuchtschrift
    c. gleichzeitiges rufen durch laut-sprecher
    (d. Buc)hstaben-rauch

Acquisition and Rights

Credit Line
Harvard Art Museums/Busch-Reisinger Museum, Gift of the artist
Copyright
© Artists Rights Society (ARS), New York / VG Bild-Kunst, Bonn
Accession Year
1948
Object Number
BR48.101
Division
Modern and Contemporary Art
Contact
am_moderncontemporary@harvard.edu
Permissions

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Publication History

  • Tendenzen der Zwanziger Jahre : [15. Europäische Kunstausstellung unter den Auspizien des Europarates : in der Neuen Nationalgalerie, der Akademie der Künste und der Grossen Orangerie des Schlosses Charlottenburg zu Berlin, vom 14. August bis zum 16. Okto, exh. cat., Dietrich Reimer Verlag (Berlin, 1977), pp. 1/226, 1/248, fig. 168, cat. no. 1/697, ill. (b/w)
  • Das A und O des Bauhauses : Bauhauswerbung: Schriftbilder, Drucksachen, Ausstellungsdesign, exh. cat., Bauhaus-Archiv (Berlin, Germany, 1995), p. 235, cat. no. 397, fig. no. 313
  • Jeannine Fiedler, ed., Bauhaus, Könemann Verlagsgesellschaft (Cologne, Germany, 2000), p. 334-335
  • Leah Dickerman and Barry Bergdoll, Bauhaus 1919-1933: Workshops for Modernity, exh. cat., ed. David Frankel, The Museum of Modern Art (New York, 2009), cat. no. 225, p. 177, color repr.
  • "Werkstatt Grafik & Druck", Architectural Digest, Condé Nast Verlag (Munich, 2018), No. 193, p. 174, p. 174, ill. (color)

Exhibition History

  • From Werkbund to Bauhaus: Art and Design in Germany 1900-1934, Busch-Reisinger Museum, Cambridge, 05/12/1980 - 04/26/1980
  • Art of the Weimar Era, Busch-Reisinger Museum, Cambridge, 04/05/1982 - 05/22/1982
  • Bauhaus Art and Design, Busch-Reisinger Museum, Cambridge, 06/07/1982 - 10/30/1982
  • A Tribute to Walter Gropius, Busch-Reisinger Museum, Cambridge, 05/16/1983 - 07/01/1983
  • Modell Bauhaus, Martin-Gropius-Bau, Berlin-Kreuzberg, 07/22/2009 - 10/04/2009
  • Bauhaus 1919-1933: Workshops for Modernity, The Museum of Modern Art, New York, 11/08/2009 - 01/25/2010
  • 32Q: 1520 Art in Germany Between the Wars (Interwar and Bauhaus), Harvard Art Museums, Cambridge, 03/06/2015 - 05/06/2015
  • The Bauhaus and Harvard, Harvard Art Museums, Cambridge, 02/08/2019 - 07/28/2019

Subjects and Contexts

  • The Bauhaus

Verification Level

This record has been reviewed by the curatorial staff but may be incomplete. Our records are frequently revised and enhanced. For more information please contact the Division of Modern and Contemporary Art at am_moderncontemporary@harvard.edu