- Gallery Text
When Ruscha moved to Los Angeles in 1956 to study commercial design at the Chouinard Art Institute, he was drawn to the proliferation of visual and textual information in the urban landscape. He began to examine language, pop culture, and Hollywood’s distinctive streets and architecture, notably in his 1960s photography books, prints, and paintings. Highland, Franklin, Yucca builds on this earlier work. Here Ruscha derived the textual diagram from Hollywood’s street grid, while he copied the landscape from a book on the Himalayas. As Ruscha has suggested, the mountains also evoke the snowcapped peak of the Paramount Pictures film studio logo. The smoky beige cloud, however, interferes with the legibility crucial for commercial logos. Unlike commercial design, Ruscha’s painting confuses rather than communicating a clear message. Its conflicting modes of visual presentation mimic the experience of processing disjunctive information in the contemporary urban world.
- Identification and Creation
- Physical Descriptions
- Acrylic on canvas
- 152.4 x 154.9 cm (60 x 61 in.)
- Inscriptions and Marks
- inscription: On verso, in graphite: Ed Ruscha 1999
- label: On verso, affixed to stretcher: HIGHLAND, FRANKLIN, YUKKA // ACRYLIC ON CANVAS // 60 X 60" (152.7 x 152.7 cm.) // EDWARD RUSCHA 1999 CODE #P.99.30
- [Gagosian Gallery, Beverly Hills, California], sold; to Harvard University Art Museums, 2000.
- Acquisition and Rights
- Credit Line
- Harvard Art Museums/Fogg Museum, Purchase through the generosity of Laura-Lee W. Woods, an anonymous donor, the Broad Art Foundation, Fifth Floor Foundation, The Charles Engelhard Foundation, Catherine and Paul Buttenwieser Foundation, Bruce A. Beal, and William Danoff
- © Ed Ruscha
- Accession Year
- Object Number
- Modern and Contemporary Art
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- Publication History
Richard D. Marshall, Edward Ruscha: Made in Los Angeles, exh. cat., p. 196
Richard D. Marshall, Ed Ruscha, Phaidon Press Limited (London and New York, 2003), repr. p. 249 (color)
Stephan Wolohojian and Alvin L. Clark, Jr., Harvard Art Museum/ Handbook, ed. Stephan Wolohojian, Harvard Art Museum (Cambridge, 2008), p. 252, ill.
- Exhibition History
Landmark Pictures: Ed Ruscha/Andreas Gursky, Harvard University Art Museums, Busch-Reisinger Museum, 01/08/2000 - 03/19/2000
Looking at America, Yale University Art Gallery, 04/23/2002 - 07/28/2002
Recent work of Ed Ruscha, Aspen Art Museum, Aspen, 02/13/2004 - 04/11/2004
Contemporary Art from the Harvard University Art Museums Collections, Harvard University Art Museums, Fogg Art Museum, Cambridge, 06/23/2007 - 01/31/2008
32Q: 1100 60’s Experiment, Harvard Art Museums, Cambridge, 11/16/2014 - 04/10/2018
- Subjects and Contexts
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